AXIS expertise
Sponsorship & Partnership Development
Build the right proposition for brands, rights holders and audiences.
Discuss this service ↗A clear brief. A useful next step.
A useful sports partnership connects a brand objective with a relevant audience and rights that can actually be delivered. A logo placement alone does not define the business case or explain how the collaboration will work.
We help structure the proposition, review available rights and define partner selection criteria. The agreed scope can also cover activation responsibilities and how results will be evaluated. Brands can bring a campaign objective; clubs, federations and event owners can bring an asset or rights inventory. Both provide a starting point for a more focused partnership discussion.
Who we support
Brands, sponsors, clubs, federations and event owners.
Potential scope
- Partnership proposition and rights inventory
- Partner targeting and commercial approach
- Activation and measurement framework
We agree the scope, deliverables and responsibilities after understanding your brief.
Before we begin
Your questions, answered.
Do you support brands as well as rights holders?
The scope can be shaped for either side. Brands may need opportunity selection and activation planning; rights holders may need a proposition, rights packages and partner targeting.
Does an inquiry mean a sponsor is confirmed?
No. An inquiry starts a discussion. Any sponsorship depends on fit, availability, commercial terms and agreement between the parties.
Your next move