Sports business. Commercial ambition.
Stronger people.
Greater
possibilities.
Sports business consulting and commercial development for organisations ready to move forward.
GCC connections. International outlook.
Connections through sport
Selected collaborations.
A selection of work and collaborations across AXIS and its founder, Mohamed Sayed.
Explore our approach
Protein Milk
The business behind sport.
Consulting, partnerships and commercial growth.
Start with your ambition
How can we help your business?
Choose your next priority. Explore the support that fits your project.
Our expertise
The right support.
At every stage.
A focused set of services to help you shape, commercialise and develop a sports business or project.
Sports Business Consulting
A clear direction for your organisation, with a practical route from strategy to delivery.
02Commercial Strategy & Revenue Development
Turn your audience, assets and rights into a focused commercial proposition.
03Sports Investment Advisory
Assess the commercial logic of a sports opportunity before committing to the next stage.
04Sponsorship & Partnership Development
Build the right proposition for brands, rights holders and audiences.
05Sports Events & Activations
Connect a compelling sports experience to a clear business objective.
06Sports Academies & Education
Create a stronger academy model and the capabilities to support it.
07Talent Commercial Development
Shape a considered commercial direction around an athlete’s profile and ambitions.
08Sports Facility & Project Consulting
Bring the customer proposition, operating model and commercial plan together.
Strategy → Partnerships → DeliveryGCC & international markets
Local priorities.
Wider possibilities.
Exploring a sports opportunity in the GCC or an international partnership? Start with the commercial fundamentals.
We help define the audience, proposition, operating choices and partner requirements before building the route forward.
Explore industries & opportunities ↗Your next move