AXIS expertise
Commercial Strategy & Revenue Development
Turn your audience, assets and rights into a focused commercial proposition.
Discuss this service ↗A clear brief. A useful next step.
Commercial planning connects what a sports organisation owns or delivers with what customers and partners value. The starting point is a review of audiences, existing offers, available rights and the resources required to serve them.
Potential work includes identifying revenue options, structuring packages, testing pricing assumptions and prioritising sales activity. We distinguish opportunities from confirmed revenue and agree how progress will be assessed. This gives commercial teams a clearer basis for deciding what to develop, who to approach and which internal responsibilities need to be in place.
Who we support
Rights holders, club commercial teams and sports businesses.
Potential scope
- Commercial asset and revenue review
- Rights packaging and pricing approach
- Business-development priorities and sales plan
We agree the scope, deliverables and responsibilities after understanding your brief.
Before we begin
Your questions, answered.
Is revenue development limited to sponsorship?
No. The review can consider programmes, memberships, events, facility use and partnerships where they are relevant to the organisation. We assess suitability before recommending priorities.
Can you review an existing commercial offer?
Yes. Share the current offer, intended audience, pricing approach and commercial objective. The scope can focus on improving that offer rather than creating a new business model.
Your next move